My Resume

Canaan Albright
Canaanalb [at] gmail.com | Linkedin.com/in/canaan-albright

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EXPERIENCE

Digital Marketing Manager                                     Oct 2018 – Present
Crispy Marketing LLC— Ecommerce Marketing Agency — New York, NY

  • Market & Competitor Research: Utilize data-driven insights to position clients ahead of their competitors, leveraging analytics for strategic advantage
  • Strategic Marketing Campaign Development: Employ innovative approaches to create captivating campaigns that engage audiences & foster conversions.
  • Comprehensive Website & Marketing Audits: Advocate for holistic optimization, ensuring every digital touchpoint is optimized for SEO excellence & conversion effectiveness
  • Precision Pay-Per-Click Advertising: Craft laser-focused PPC campaigns that attract high-quality traffic & lead to significant conversions.
  • KPI Auditing & Real-Time Monitoring: Commit to continuous performance optimization through diligent KPI auditing & real-time monitoring, ensuring strategies remain effective & goals are met.
  • Building High-Performance Teams: Foster a culture of collaboration, mentorship, & excellence, recognizing that success in the digital marketing space is a result of collective effort & shared vision.
  • Automated Email Campaigns for Elevated Brand Loyalty: Orchestrate campaigns designed to engage & nurture lasting customer relationships through targeted, meaningful communication.
  • Strategic Online Product Merchandising: Practice the art of online product presentation, enhancing visibility & sales through strategic placement & promotion.
  • Content Creation that Fuels SEO & Conversion: Develop content strategies that weave compelling narratives with SEO & conversion optimization, driving both traffic & engagement.
  • Client Relationship Management: Strengthen trust & loyalty through understanding client needs, providing custom solutions, & ensuring satisfaction with clear, regular communication & reporting.

Graphic Design & Web Development               Jan 2010 – Sep 2018 (8 years 9 months)
  Studio 36 West — Ecommerce Marketing Agency — New York, NY

  • Visual Content Creation: Conceptualized & designed visual assets for digital marketing campaigns, including display ads, social media graphics, website banners, email templates, & promotional materials.
  • Creative Collaboration: Collaborated with the marketing team to develop creative concepts that effectively communicated brand messages & promoted client products & services.
  • Client Communication: Translated client briefs & marketing objectives into visually compelling designs, ensuring consistency with brand identity & style guidelines.
  • Website Design & Development: Designed, developed, & maintained client websites using HTML, CSS, JavaScript, & other web technologies, ensuring they were visually appealing, user-friendly, & responsive across devices.
  • E-commerce Integration: Integrated e-commerce functionality, payment gateways, & content management systems (CMS) such as WordPress, Shopify & others to support client’s online business objectives.
  • SEO Implementation: Implemented SEO best practices, optimizing website structure, content, & metadata to improve search engine rankings & increase organic traffic.
  • Technical Support: Provided technical support, troubleshooting, & maintenance services to ensure website functionality & security, including regular updates & backups.

Assistant Director of Distribution Jan 2005 – Aug 2009 (4 years 8 months)
Mediterranean Ventures

  • Innovative Supply Chain Management: I drove the adoption of cutting-edge supply chain practices, ensuring the efficient & timely delivery of Halloumi cheese to customers across the nation. This included optimizing shipping logistics in line with the latest industry trends.
  • Data-Driven Inventory Optimization: I leveraged data analytics to refine inventory management strategies within regional storage facilities. This not only reduced operational costs but also ensured product availability to meet the dynamic demands of the market.
  • National Market Trends: Staying at the forefront of industry trends, I continually refined our distribution strategies to align with changing consumer preferences & market dynamics.
  • Quality Assurance: I upheld the highest standards of quality control, ensuring that our premium Halloumi cheese consistently met & exceeded customer expectations.

Education

  • Bachelor’s Degree – Design Studies – University of Michigan, Ann Arbor – 2006
  • Associate of Arts – Graphic Design – Washtenaw Community College – 2002

Intermediate – Advanced Proficiency

Google Analytics, SEMrush, WordPress, Shopify, HubSpot CRM, Mailchimp,, Buffer, Google Ads & Facebook Ads Manager, Ahrefs, Trello, Slack, Microsoft Excel, Google Workspace, HTML, CSS, Adobe Photoshop, Illustrator, Premiere Pro, PowerPoint

Basic Proficiency

SQL, Salesforce, Podium, R, Tableau, Power BI, Adobe Analytics, Python, Jira (agile & scrum)